THE SPIRIT OF THE
« WE ARE RENEWABLE GASES » CAMPAIGN
The climate emergency is here, and technological advances have demonstrated the potential for developing renewable gases.
With this campaign, we are promoting and introducing renewable gases. We are emphasising how they can have a positive impact on our lives, and we are making this information accessible to everyone. We don’t want to get all “technical”, instead we want to put emotions centre-stage, through several TV spots, and also focus on educating people, with the help of strong visuals and a dedicated website.
The television campaign features 5 advertising spots: an exceptional 55-second format, a 30-second version and three short 20-second formats that each combine a couple of key points.
The campaign comes together here, on this website which introduces renewable gases and provides easy-to-understand information: gazenergiedespossibles.fr. It features a Glossary, for explaining renewable gas technologies and also a series of initial articles outlining their benefits.
“We are renewable gases” is the first statement that you will hear in this campaign. Initially this sentence evokes the idea of the different types of renewable gas that exist. We want them to be considered active stakeholders in the ecological transition, as individual elements that have convictions and who want to make a positive contribution to our changing world.
No other energy source can pride itself on these qualities. Renewable gases must emerge from obscurity. This is why GRTgaz, a major stakeholder in the sector, is supporting this campaign.